http://www.brandenkramer.com brandenkramer.com Tue, 02 Oct 2012 10:50:48 +0000 http://www.brandenkramer.com en http://www.brandenkramer.com/Smish-Apps http://www.brandenkramer.com/following/brandenkramer.com/Smish-Apps Tue, 02 Oct 2012 10:50:48 +0000 brandenkramer.com 1194524 Smish Apps puts all of your friends, feeds, files and favorites together into one tidy place. Smish from The Big Smish on Vimeo. The agency advised Smish, a growing start-up, on their entire business model. During this growth period, I played a key role in shaping the brand's image and personality. <img src="http://payload.cargocollective.com/1/2/92440/1194524/CargoMain_900.jpg" width="800" height="468" width_o="800" height_o="468" src_o="http://payload.cargocollective.com/1/2/92440/1194524/CargoMain_o.jpg" data-mid="5781933" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/2/92440/1194524/CargoMaps_900.jpg" width="800" height="496" width_o="800" height_o="496" src_o="http://payload.cargocollective.com/1/2/92440/1194524/CargoMaps_o.jpg" data-mid="5781949" border="0" align="left"/> Smish Apps puts all of your friends, feeds, files and favorites together into one tidy place. Smish from The Big Smish on Vimeo. The agency advised Smish, a... http://www.brandenkramer.com/Contact-Resume http://www.brandenkramer.com/following/brandenkramer.com/Contact-Resume Wed, 11 Jul 2012 14:11:07 +0000 brandenkramer.com 3737107 Branden Kramer branden.e.kramer@gmail.com Connect on LinkedIn WorkingNotWorking EXPERIENCE Publicis ⎮ New York, NY Associate Creative Director // Copywriter, 2012 - Present Miami Ad School Teacher⎮ New York, NY "Pop Culture Engineering" 2012 360i ⎮ New York, NY Freelance Copywriter, 2012 McGarryBowen ⎮ New York, NY Copywriter, 2011 - 2012 Worked on web films, experiential, and apps for Verizon/Droid. Ogilvy & Mather | New York, NY Freelance Copywriter, 2010 - 2011 Worked on radio, print, and digital for IBM. Smashbot | Laguna Beach, CA Freelance Copywriter/Creative, 2009 - 2010 Worked on digital for Smish Apps. Crispin Porter + Bogusky | Boulder, CO Copywriter/Creative Intern, 2009 Worked with CD Dave Swartz and ACD Andrew Ure. Lowe | Saigon, Vietnam Copywriter/Creative Intern, 2009 Worked on Unilever, Nestle, and ANZ Bank. Iris | Sydney, Australia Copywriter/Creative Intern, 2008 Worked on experiential for Sony Ericsson & Playstation. Saatchi & Saatchi | London, UK Creative Intern, 2008 Worked on digital & traditional for T-mobile and General Mills. EDUCATION Miami Ad School | Miami, FL Copywriting, 2007 - 2008 • Pitched Ford Motor Company • Won Miami Ad Fed Scholarship City University of New York, Baruch | New York, NY • BBA Marketing • Graduated Cum Laude RECOGNITION • Santa Cruz Film Festival - Official Selection, 2012 • Vimeo Film Festival - Finalist, 2012 • VisionFest - Official Selection, 2012 • Blue Whiskey Film Festival - Official Selection, 2012 • Disposable Film Festival - Official Selection, 2012 • NYC Downtown Short Film Festivel - Audience Choice Finalist, 2012 • Projects featured on NBC's Today Show, The CBS Early Morning Show, Creativity, Gawker, Comedy Central's Tosh.0 blog, The Huffington Post, Vimeo Staff Picks, and Gothamist among others. • D&AD Finalist, 2008 • Future Lions Shortlist, 2008 This was my daily commute to work in Saigon, Vietnam. I miss it. Branden Kramer branden.e.kramer@gmail.com Connect on LinkedIn WorkingNotWorking EXPERIENCE Publicis ⎮ New York, NY Associate Creative Director // Copywriter,... http://www.brandenkramer.com/Droid http://www.brandenkramer.com/following/brandenkramer.com/Droid Wed, 11 Jul 2012 14:01:45 +0000 brandenkramer.com 3736526 Droid ARena is a free mobile app that was available for a limited time to promote the Droid Bionic. It was part of a four day nationwide scavenger hunt using augmented reality. I had a vital role in the campaign's messaging and app development. The app had over 20,000 downloads in one week and created millions of impressions via earned media. <img src="http://payload71.cargocollective.com/1/2/92440/3736526/mainscreen.jpg" width="569" height="300" width_o="569" height_o="300" src_o="http://payload71.cargocollective.com/1/2/92440/3736526/mainscreen_o.jpg" data-mid="19418932" border="0" align="left"/> <img src="http://payload71.cargocollective.com/1/2/92440/3736526/guardians.jpg" width="569" height="305" width_o="569" height_o="305" src_o="http://payload71.cargocollective.com/1/2/92440/3736526/guardians_o.jpg" data-mid="19418944" border="0" align="left"/> <img src="http://payload71.cargocollective.com/1/2/92440/3736526/NYC street.jpg" width="569" height="305" width_o="569" height_o="305" src_o="http://payload71.cargocollective.com/1/2/92440/3736526/NYC street_o.jpg" data-mid="19418961" border="0" align="left"/> Droid ARena is a free mobile app that was available for a limited time to promote the Droid Bionic. It was part of a four day nationwide scavenger hunt using... http://www.brandenkramer.com/Best-Beginnings http://www.brandenkramer.com/following/brandenkramer.com/Best-Beginnings Wed, 11 Jul 2012 12:41:42 +0000 brandenkramer.com 1165878 <img src="http://payload.cargocollective.com/1/2/92440/1165878/ModernistD-AD2.jpg" width="670" height="620" width_o="670" height_o="620" src_o="http://payload.cargocollective.com/1/2/92440/1165878/ModernistD-AD2_o.jpg" data-mid="5721334" border="0" align="left"/> Best Beginnings is an organization in the U.K. that helps young mothers care for their babies. The problem: Breastfeeding was at an all time low in the U.K. How do we get the attention of young mothers and educate them about the natural benefits of breastfeeding, as opposed to using baby formula? Insight: We found that breastfeeding in public had negative connotations among young women. It was considered embarrassing and even “trashy.” As a result, the convenience of using formula in public became a habit at home as well. The idea: Make breastfeeding fashionable. Since image is so important to this target, we positioned breastfeeding as something that modern and fashionable mothers not only do, but take pride in. Copy: When did breastfeeding go out of style? Find out more at www.modernmothers.com **No babies were harmed during the making of this campaign. Mainly because they were fake. <img src="http://payload.cargocollective.com/1/2/92440/1165878/new_beach.jpg" width="670" height="453" width_o="970" height_o="656" src_o="http://payload.cargocollective.com/1/2/92440/1165878/new_beach_o.jpg" data-mid="5616195" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/2/92440/1165878/JetSetter.jpg" width="670" height="433" width_o="670" height_o="433" src_o="http://payload.cargocollective.com/1/2/92440/1165878/JetSetter_o.jpg" data-mid="5636434" border="0" align="left"/> Best Beginnings is an organization in the U.K. that helps young mothers care for their babies. The problem: Breastfeeding was at an all time low in the U.K.... http://www.brandenkramer.com/BMW http://www.brandenkramer.com/following/brandenkramer.com/BMW Mon, 27 Feb 2012 13:51:11 +0000 brandenkramer.com 1169682 <img src="http://payload.cargocollective.com/1/2/92440/1169682/BMW_cargo.jpg" width="520" height="638" width_o="520" height_o="638" src_o="http://payload.cargocollective.com/1/2/92440/1169682/BMW_cargo_o.jpg" data-mid="5721187" border="0" align="left"/> http://www.brandenkramer.com/Webcam http://www.brandenkramer.com/following/brandenkramer.com/Webcam Mon, 31 Oct 2011 13:59:53 +0000 brandenkramer.com 2231313 WEBCAM, a short film I wrote and co-directed, is based on actual events and was shot entirely on a laptop webcam. It reached over 1 million views in just a few months. Webcam from ZBros Productions on Vimeo.<img src="http://payload.cargocollective.com/1/2/92440/2231313/FESTIVAL_AWARDS_2_ROWS_breezy_900.jpg" width="805" height="263" width_o="805" height_o="263" src_o="http://payload.cargocollective.com/1/2/92440/2231313/FESTIVAL_AWARDS_2_ROWS_breezy_o.jpg" data-mid="18322818" border="0" align="left"/> ::: created & directed by ::: stefan haverkamp jan jaworski branden kramer tom kropp ::: written by ::: branden kramer ::: cast ::: julia - jasmine anne osborne mother - jamie leigh allen boyfriend - thom miller hacker - kent koren ::: editing ::: lorraine paul ::: sound design ::: joe philips ::: title design ::: mcdonald predelus ::: color ::: salvatore malfitano WEBCAM, a short film I wrote and co-directed, is based on actual events and was shot entirely on a laptop webcam. It reached over 1 million views in just a few... http://www.brandenkramer.com/Stand-up http://www.brandenkramer.com/following/brandenkramer.com/Stand-up Fri, 08 Apr 2011 18:57:18 +0000 brandenkramer.com 1284668 Stand-up at Gotham Comedy Club, NYC. Stand-up at Gotham Comedy Club, NYC. http://www.brandenkramer.com/Merry-Surprise http://www.brandenkramer.com/following/brandenkramer.com/Merry-Surprise Fri, 18 Mar 2011 13:33:58 +0000 brandenkramer.com 1188581 When my partner and I were at Iris Sydney we wanted to give the agency something special for the holidays. That, and we found a giant refrigerator box. When my partner and I were at Iris Sydney we wanted to give the agency something special for the holidays. That, and we found a giant refrigerator box. http://www.brandenkramer.com/Nike-Wii http://www.brandenkramer.com/following/brandenkramer.com/Nike-Wii Fri, 18 Mar 2011 00:03:07 +0000 brandenkramer.com 1187095 <img src="http://payload.cargocollective.com/1/2/92440/1187095/introCargo2_900.jpg" width="850" height="555" width_o="850" height_o="555" src_o="http://payload.cargocollective.com/1/2/92440/1187095/introCargo2_o.jpg" data-mid="5762433" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/2/92440/1187095/outdoorCargo2_900.jpg" width="850" height="536" width_o="850" height_o="536" src_o="http://payload.cargocollective.com/1/2/92440/1187095/outdoorCargo2_o.jpg" data-mid="5762438" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/2/92440/1187095/websiteCargo2_900.jpg" width="850" height="548" width_o="850" height_o="548" src_o="http://payload.cargocollective.com/1/2/92440/1187095/websiteCargo2_o.jpg" data-mid="5762439" border="0" align="left"/> http://www.brandenkramer.com/The-Situation-Shirt http://www.brandenkramer.com/following/brandenkramer.com/The-Situation-Shirt Tue, 15 Mar 2011 21:22:51 +0000 brandenkramer.com 1176442 As a side project, I created The Situation Shirt to make fun of a certain person from MTV's Jersey Shore. Photographer: Jeffrey Schifman Model: Michael Galarza Logo Design: Andy Wardrep <img src="http://payload.cargocollective.com/1/2/92440/1176442/SitShirtStore.png" width="670" height="570" width_o="794" height_o="676" src_o="http://payload.cargocollective.com/1/2/92440/1176442/SitShirtStore_o.png" data-mid="5674185" border="0" align="left"/> As a side project, I created The Situation Shirt to make fun of a certain person from MTV's Jersey Shore. Photographer: Jeffrey Schifman Model: Michael Galarza ...